The Rolex Submariner Date reference 116610LV, aka “Hulk,” is the Rolex Submariner we all know and love (there are always dissenters, I imagine) but with a green Rolex Submariner Date ref. 116610LV 40mm wide ceramic bezel and green dial. It commands a price premium over the more traditional black ceramic bezel and matching black dial “classic” Rolex Submariner 116610LN reference model and further exists in the interesting pantheon of green Rolex watches that have often been released as special anniversary pieces for the brand.
As is the case with many timepieces that I eventually end up being very fond of, the green-dialed Rolex Submariner was not a timepiece I was immediately enamored with when it was first debuted in 2010. It was hardly that I didn’t like it – especially as I am pretty sure green is my favorite color – but rather that I was a bit ambivalent towards it. I believe my thinking at the time was that the black-dialed Submariner was so good, it was going to be tough to convince consumers to get green instead of black, or to ask them to pony up and buy both. I also want to note that while the green “Hulk” Rolex Submariner 116610LV isn’t a limited edition, it’s not the type of watch Rolex will make forever. Its popularity has kept it in production, but Rolex could quietly stop making it at any time without notice or reason.
Over the years, I’ve admired the green Submariner from afar seeing it on fellow watch lovers, celebrities, and even hearing some people criticize it. Someone whose taste I admire even called it “uncool.” Mind you, at the time, this person was wearing a Rolex (a vintage Daytona on a bund-style cuff strap) so they weren’t exactly hostile to the brand. I believe their reasoning was that in their opinion wearing the green-dialed Rolex Submariner 116610LV came across to him as though someone was “trying too hard.” Trying too hard to what? Well, perhaps stand out or be unique.
That’s sort of funny if you think about it because the Rolex Submariner is among the most copied watches in the world. Nevertheless, I’ve never worn anything that feels the same as an authentic Rolex Submariner on the wrist, nor that has the same visual impact, especially the brushed finishing on the bracelet and the pristine detailing of the dial. At 40mm wide, it is the smallest sport watch I will wear.