Rolex’s Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and
consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. The Datejust has spanned eras while retaining the enduring aesthetic codes that make it so instantly recognizable.
The first watch pairs an olive green, sunray-finish dial with 18 ct yellow gold hands and Roman numerals – the VI set with 11 diamonds – while the second features a rosé-colour, sunray-finish dial with hands and Roman numerals in 18 ct pink gold. The light reflections on the case sides and lugs highlight the elegant profile of the 31 mm Oyster case, which is fitted with a fluted bezel.
A paragon of robustness and elegance, the Oyster case of the Datejust 31 is guaranteed waterproof to a depth of 100 metres (330 feet). Its middle case is crafted from a solid block of particularly corrosion-resistant Oystersteel.
The new versions of the Datejust 31 are equipped with calibre 2236, a new-generation movement entirely developed and manufactured by Rolex.
he 3-link President bracelet may be a familiar sight to some and with reason: it is the same style hitherto reserved for the Day-Date line. The Datejust 31, with its restyled case, crafted exclusively from precious metals and fitted with the latest caliber has become worthy of having this distinctive bracelet option. Notably, the President bracelet – named so after its iconic aesthetics became linked to the watch that numerous major leaders of the world have worn in the last number of decades – comes with ceramic inserts so as to eliminate stretching and loosening of the bracelet over extended periods (decades) of wear. The crown – quite literally – of this bracelet is the concealed, uniquely elegant Crownclasp that makes for the visual appearance of an infinite ribbon of gold around the wrist, adorned just by a tiny, applied Rolex crown to help make opening the clasp comfortable and easy.